https://www.brandtowatch.in Expert-driven brand analysis, agency positioning playbooks, and strategic deep-dives. en-us https://www.brandtowatch.in/posts/test-ir https://www.brandtowatch.in/posts/test-ir wqsa Industry Reports Thu, 13 Aug 2026 14:08:01 GMT https://www.brandtowatch.in/posts/ranabir-bose-joins-aditya-birla-capital-as-head-of-marketing-for-nbfc-and-brand-coe https://www.brandtowatch.in/posts/ranabir-bose-joins-aditya-birla-capital-as-head-of-marketing-for-nbfc-and-brand-coe "Ranabir Bose joins Aditya Birla Capital as Head - Marketing (NBFC) & Brand CoE after leading marketing at ABSLMF" news Thu, 13 Aug 2026 13:33:21 GMT https://www.brandtowatch.in/posts/edelweiss-mutual-fund-s-don-t-quit-india-campaign-celebrates-the-power-of-perseverance https://www.brandtowatch.in/posts/edelweiss-mutual-fund-s-don-t-quit-india-campaign-celebrates-the-power-of-perseverance "The Independence Day campaign turns everyday setbacks into a moving reminder that progress belongs to those who keep going." Brands Thu, 13 Aug 2026 12:43:40 GMT https://www.brandtowatch.in/posts/flipkart-and-netflix-collaborate-for-new-netflix-fever-campaign https://www.brandtowatch.in/posts/flipkart-and-netflix-collaborate-for-new-netflix-fever-campaign "The collaboration brings the excitement of popular Netflix shows into everyday spaces, turning a residential society into a playground for fandom." Brands Thu, 13 Aug 2026 11:54:46 GMT https://www.brandtowatch.in/posts/scotch-brite-no-dust-broom-brings-single-sweep-magic-to-everyday-cleaning https://www.brandtowatch.in/posts/scotch-brite-no-dust-broom-brings-single-sweep-magic-to-everyday-cleaning "The broom combines Flat Fiber Technology, an ergonomic design, and long-lasting performance to make everyday sweeping easier and more efficient." Brands Thu, 13 Aug 2026 10:59:20 GMT https://www.brandtowatch.in/posts/malay-katariya-has-joined-advy-biosciences https://www.brandtowatch.in/posts/malay-katariya-has-joined-advy-biosciences Leading R&D. Advancing Diagnostics. Enabling Healthcare Innovation. news Thu, 13 Aug 2026 10:33:39 GMT https://www.brandtowatch.in/posts/pwc-india-appoints-akshita-summan-as-director https://www.brandtowatch.in/posts/pwc-india-appoints-akshita-summan-as-director "Akshita Summan returns to PwC India as Director, bringing experience in people strategy, HR transformation and leadership development." news Thu, 13 Aug 2026 10:33:12 GMT https://www.brandtowatch.in/posts/astrotalk-becomes-india-s-newest-unicorn-at-1-billion-without-fresh-funding https://www.brandtowatch.in/posts/astrotalk-becomes-india-s-newest-unicorn-at-1-billion-without-fresh-funding "The astrology and spiritual services platform reaches unicorn status through an ESOP-led buyback, backed by internal accruals and strong business growth." news Thu, 13 Aug 2026 09:56:41 GMT https://www.brandtowatch.in/posts/google-gemini-launches-ab-dost-hai-saath-khul-ke-karo-baat-campaign-with-shah-rukh-khan https://www.brandtowatch.in/posts/google-gemini-launches-ab-dost-hai-saath-khul-ke-karo-baat-campaign-with-shah-rukh-khan "The campaign featuring Shah Rukh Khan presents Gemini as an approachable everyday companion for ideas, decisions, learning, and creativity." Brand Thu, 13 Aug 2026 08:11:55 GMT https://www.brandtowatch.in/posts/nataraj-gelix-turns-a-rainy-season-homework-disaster-into-a-detective-story https://www.brandtowatch.in/posts/nataraj-gelix-turns-a-rainy-season-homework-disaster-into-a-detective-story "The campaign uses a playful mystery to highlight Gelix’s waterproof ink and its role in protecting everyday homework." Brands Thu, 13 Aug 2026 06:59:39 GMT https://www.brandtowatch.in/posts/protinex-launches-new-campaign-strength-hai-toh-simple-hai https://www.brandtowatch.in/posts/protinex-launches-new-campaign-strength-hai-toh-simple-hai "The campaign turns everyday tasks into relatable moments to highlight the importance of muscle strength and daily protein intake." Brands Wed, 12 Aug 2026 12:49:07 GMT https://www.brandtowatch.in/posts/prime-video-and-samsung-bring-stories-closer-with-galaxy-z-fold8-featuring-vijay-varma https://www.brandtowatch.in/posts/prime-video-and-samsung-bring-stories-closer-with-galaxy-z-fold8-featuring-vijay-varma "The collaboration showcases the Galaxy Z Fold8 as an immersive screen for experiencing Prime Video stories wherever you are." Brands Wed, 12 Aug 2026 12:12:06 GMT https://www.brandtowatch.in/posts/l-t-finance-launches-koi-bhi-sapna-hold-mat-karo-campaign-with-jasprit-bumrah https://www.brandtowatch.in/posts/l-t-finance-launches-koi-bhi-sapna-hold-mat-karo-campaign-with-jasprit-bumrah "The campaign uses everyday aspirations, from business growth to family needs, to position L&T Finance Gold Loan as a way to keep dreams moving." Brand Wed, 12 Aug 2026 11:49:25 GMT https://www.brandtowatch.in/posts/bingo-mad-angles-uses-mmmmm-to-bring-peace-to-everyday-arguments https://www.brandtowatch.in/posts/bingo-mad-angles-uses-mmmmm-to-bring-peace-to-everyday-arguments "The campaign turns a familiar everyday conflict into a humorous brand moment, using Bingo! Mad Angles’ distinctive expression as a cue for finding common ground." Brands Wed, 12 Aug 2026 10:38:10 GMT https://www.brandtowatch.in/posts/redbus-s-freedom-bottle-turns-an-unspoken-travel-struggle-into-a-powerful-brand-idea https://www.brandtowatch.in/posts/redbus-s-freedom-bottle-turns-an-unspoken-travel-struggle-into-a-powerful-brand-idea "The campaign turns women’s everyday hydration dilemma into a larger conversation around freedom and equal travel." Brands Tue, 11 Aug 2026 13:07:21 GMT https://www.brandtowatch.in/posts/madison-world-appoints-ghazal-maheshwari-as-vice-president https://www.brandtowatch.in/posts/madison-world-appoints-ghazal-maheshwari-as-vice-president "Gazal Maheshwari moves from JioStar’s publisher side to Madison World, bringing over 17 years of experience across television, sports, entertainment and digital media." news Tue, 11 Aug 2026 07:44:41 GMT https://www.brandtowatch.in/posts/sweet-on-the-outside-impure-within-two-brothers-india-farms-new-jaggery-campaign https://www.brandtowatch.in/posts/sweet-on-the-outside-impure-within-two-brothers-india-farms-new-jaggery-campaign "The campaign uses humour to highlight concerns around processed jaggery and promote Two Brothers India Farms’ traditionally made alternative." Brand Tue, 11 Aug 2026 07:24:58 GMT https://www.brandtowatch.in/posts/prasuma-s-baaki-sab-no-no-campaign-puts-momo-obsession-in-the-spotlight https://www.brandtowatch.in/posts/prasuma-s-baaki-sab-no-no-campaign-puts-momo-obsession-in-the-spotlight "The campaign highlights common momo complaints before positioning Prasuma as the juicier, authentic Himalayan choice." Brands Tue, 11 Aug 2026 06:45:14 GMT https://www.brandtowatch.in/posts/pepperfry-announces-kiara-advani-and-sidharth-malhotra-as-new-brand-ambassadors https://www.brandtowatch.in/posts/pepperfry-announces-kiara-advani-and-sidharth-malhotra-as-new-brand-ambassadors "The partnership supports Pepperfry’s new ‘Fashion for Your Home’ philosophy, positioning homes as expressions of personal style and individuality." news Tue, 11 Aug 2026 05:52:25 GMT https://www.brandtowatch.in/posts/choose-the-original-sintex-turns-strong-category-recognition-into-a-new-brand-campaign https://www.brandtowatch.in/posts/choose-the-original-sintex-turns-strong-category-recognition-into-a-new-brand-campaign "The campaign uses a familiar retail moment to reinforce Sintex’s five-decade legacy as the original name in water tanks." Brand Mon, 10 Aug 2026 13:05:24 GMT https://www.brandtowatch.in/posts/aks-e-kashmir-asian-paints-tribute-to-kashmir-turns-40-shikaras-into-floating-works-of-art https://www.brandtowatch.in/posts/aks-e-kashmir-asian-paints-tribute-to-kashmir-turns-40-shikaras-into-floating-works-of-art "The initiative transforms Dal Lake’s iconic shikaras into artistic expressions of Kashmir’s culture, craftsmanship, ecology and folklore." Brand Mon, 10 Aug 2026 11:23:40 GMT https://www.brandtowatch.in/posts/tanman-brings-ajay-devgn-on-board-to-highlight-powerful-and-affordable-cleaning https://www.brandtowatch.in/posts/tanman-brings-ajay-devgn-on-board-to-highlight-powerful-and-affordable-cleaning "The campaign uses a father-daughter moment to showcase Tanman’s promise of powerful cleaning, fabric care and affordability." Regional Mon, 10 Aug 2026 08:15:56 GMT https://www.brandtowatch.in/posts/sanchi-milk-gets-a-new-look-after-45-years-of-trust-in-bhopal https://www.brandtowatch.in/posts/sanchi-milk-gets-a-new-look-after-45-years-of-trust-in-bhopal "The Madhya Pradesh government and NDDB have introduced a refreshed Sanchi milk range with modern packaging, quality testing and vitamin fortification." Regional Mon, 10 Aug 2026 06:09:53 GMT https://www.brandtowatch.in/posts/meta-fined-500-crore-as-court-flags-social-media-s-impact-on-young-users https://www.brandtowatch.in/posts/meta-fined-500-crore-as-court-flags-social-media-s-impact-on-young-users "The ruling highlights growing concerns over how social media platforms affect children’s mental health, privacy, and everyday behaviour." Technology Sat, 08 Aug 2026 12:09:31 GMT https://www.brandtowatch.in/posts/crocs-brings-back-let-them-create-to-launch-the-new-echo-ii-clogs https://www.brandtowatch.in/posts/crocs-brings-back-let-them-create-to-launch-the-new-echo-ii-clogs "The campaign brings together Siddhant Chaturvedi and three creative voices to celebrate instinct, individuality, and creative freedom." Brands Sat, 08 Aug 2026 11:26:17 GMT https://www.brandtowatch.in/posts/when-the-rains-arrive-stories-bloom-5-monsoon-campaigns-that-captured-india-s-favourite-season https://www.brandtowatch.in/posts/when-the-rains-arrive-stories-bloom-5-monsoon-campaigns-that-captured-india-s-favourite-season "These five campaigns demonstrate how brands are using the monsoon to connect with consumers beyond their products." Technology Fri, 07 Aug 2026 07:12:41 GMT https://www.brandtowatch.in/posts/mary-kom-returns-as-the-face-of-nimbus-realty https://www.brandtowatch.in/posts/mary-kom-returns-as-the-face-of-nimbus-realty "The renewed partnership strengthens Nimbus Realty's brand positioning across its residential and commercial portfolio." Technology Thu, 06 Aug 2026 12:56:42 GMT https://www.brandtowatch.in/posts/from-guess-the-brand-to-greeting-the-rival-zomato-s-newspaper-ads-keep-everyone-talking https://www.brandtowatch.in/posts/from-guess-the-brand-to-greeting-the-rival-zomato-s-newspaper-ads-keep-everyone-talking "After its 'Guess the Brand' campaign, Zomato returns to print with a cheeky birthday wish for Swiggy." Brands Thu, 06 Aug 2026 11:39:17 GMT https://www.brandtowatch.in/posts/beyond-words-dhan-celebrates-the-universal-language-of-money-in-india https://www.brandtowatch.in/posts/beyond-words-dhan-celebrates-the-universal-language-of-money-in-india "Dhan's latest campaign explores how money is more than a transaction in India, reflecting the traditions, values, and life lessons that connect generations." Brands Thu, 06 Aug 2026 07:37:45 GMT https://www.brandtowatch.in/posts/matchy-matchy-skin-himalaya-babycare-s-new-campaign-focuses-on-baby-skin-ph https://www.brandtowatch.in/posts/matchy-matchy-skin-himalaya-babycare-s-new-campaign-focuses-on-baby-skin-ph "The campaign highlights the importance of pH 5.5 care in protecting a baby’s delicate skin barrier and supporting healthy, moisturised skin." Technology Thu, 06 Aug 2026 06:53:09 GMT https://www.brandtowatch.in/posts/parenthood-doesn-t-mean-losing-yourself-loopie-s-metamorphosis-campaign-tells-a-different-story https://www.brandtowatch.in/posts/parenthood-doesn-t-mean-losing-yourself-loopie-s-metamorphosis-campaign-tells-a-different-story The campaign blends storytelling and design to show that parenthood expands who you are instead of replacing you. Brands Thu, 06 Aug 2026 06:11:30 GMT https://www.brandtowatch.in/posts/naye-zamane-ki-dhulayi-ghadi-rapid-wash-gives-bucket-washing-a-fresh-identity https://www.brandtowatch.in/posts/naye-zamane-ki-dhulayi-ghadi-rapid-wash-gives-bucket-washing-a-fresh-identity "Ghadi Rapid Wash reimagines bucket washing with a liquid detergent designed to make everyday laundry easier, faster, and more effective." Brands Wed, 05 Aug 2026 12:30:36 GMT https://www.brandtowatch.in/posts/sharkninja-apac-brings-wpp-media-on-board-as-integrated-media-partner https://www.brandtowatch.in/posts/sharkninja-apac-brings-wpp-media-on-board-as-integrated-media-partner "WPP Media will lead SharkNinja APAC's end-to-end media strategy, planning, and investment across digital and offline channels." news Wed, 05 Aug 2026 12:07:49 GMT https://www.brandtowatch.in/posts/rainy-days-deserve-stylish-steps-flite-s-new-campaign-stars-ali-fazal https://www.brandtowatch.in/posts/rainy-days-deserve-stylish-steps-flite-s-new-campaign-stars-ali-fazal "Flite's new campaign turns monsoon footwear into a fashion statement." Brands Wed, 05 Aug 2026 11:13:23 GMT https://www.brandtowatch.in/posts/tbwa-s-new-global-identity-by-dxd-celebrates-the-beauty-of-imperfection https://www.brandtowatch.in/posts/tbwa-s-new-global-identity-by-dxd-celebrates-the-beauty-of-imperfection "The agency's refreshed global identity puts creativity, craftsmanship, and imperfection at its core." Brands Wed, 05 Aug 2026 10:20:39 GMT https://www.brandtowatch.in/posts/doodh-ka-rishta-why-india-will-always-buy-trust-before-milk https://www.brandtowatch.in/posts/doodh-ka-rishta-why-india-will-always-buy-trust-before-milk "Dairy Is Not Sold in Packets. It Is Built Through Relationships." People & Culture Wed, 05 Aug 2026 09:01:41 GMT https://www.brandtowatch.in/posts/how-indian-brands-will-transform-by-2030 https://www.brandtowatch.in/posts/how-indian-brands-will-transform-by-2030 The Future Battle of Brands Will Not Be About Products, But Perception, Purpose and People People & Culture Tue, 04 Aug 2026 18:12:11 GMT https://www.brandtowatch.in/posts/many-hearts-one-onam-birla-opus-paints-celebrates-togetherness-this-onam https://www.brandtowatch.in/posts/many-hearts-one-onam-birla-opus-paints-celebrates-togetherness-this-onam "Birla Opus Paints' new Onam film celebrates the joy of community and shared festivities." Brands Tue, 04 Aug 2026 13:41:15 GMT https://www.brandtowatch.in/posts/from-setbacks-to-success-niva-bupa-s-new-campaign-celebrates-the-spirit-of-comebacks https://www.brandtowatch.in/posts/from-setbacks-to-success-niva-bupa-s-new-campaign-celebrates-the-spirit-of-comebacks "Featuring Saina Nehwal and Mirabai Chanu, Niva Bupa’s latest campaign highlights how resilience, preparation, and the right support system can turn setbacks into powerful comebacks." Brands Tue, 04 Aug 2026 13:21:16 GMT https://www.brandtowatch.in/posts/no-hidden-fees-just-fast-delivery-amazon-now-s-new-campaign-message https://www.brandtowatch.in/posts/no-hidden-fees-just-fast-delivery-amazon-now-s-new-campaign-message "Through India's first "Museum of Unnecessary Charges," Amazon Now turns hidden fees into relics of the past while reinforcing its promise of fast deliveries without extra costs." Brands Tue, 04 Aug 2026 11:39:22 GMT https://www.brandtowatch.in/posts/z-brings-prashant-shetty-on-board-as-head-advertisement-revenue-broadcast-and-digital https://www.brandtowatch.in/posts/z-brings-prashant-shetty-on-board-as-head-advertisement-revenue-broadcast-and-digital "Prashant Shetty will lead advertising revenue across Z’s broadcast and digital businesses, driving growth and advertiser partnerships." news Tue, 04 Aug 2026 10:28:42 GMT https://www.brandtowatch.in/posts/chai-gupshup-aur-biskut-unibic-unveils-a-new-campaign-for-swaadesi-biskut https://www.brandtowatch.in/posts/chai-gupshup-aur-biskut-unibic-unveils-a-new-campaign-for-swaadesi-biskut "Through relatable tea-time moments, Unibic highlights how a pack of biscuits often becomes part of everyday conversations and shared experiences." Brands Tue, 04 Aug 2026 09:59:59 GMT https://www.brandtowatch.in/posts/india-s-evolving-laundry-market https://www.brandtowatch.in/posts/india-s-evolving-laundry-market Consumers Are No Longer Buying Detergents: They Are Buying Trust People & Culture Tue, 04 Aug 2026 07:28:59 GMT https://www.brandtowatch.in/posts/india-s-furniture-revolution-the-changing-face-of-indian-homes https://www.brandtowatch.in/posts/india-s-furniture-revolution-the-changing-face-of-indian-homes "Furniture has evolved from a practical necessity into a lifestyle choice that reflects how people live and who they are." People & Culture Tue, 04 Aug 2026 07:19:44 GMT https://www.brandtowatch.in/posts/ranveer-singh-s-superyou-enters-puffed-snacks-category-with-protein-packed-power-puffs https://www.brandtowatch.in/posts/ranveer-singh-s-superyou-enters-puffed-snacks-category-with-protein-packed-power-puffs "With the launch of Power Puffs, SuperYou expands its protein-packed snacking portfolio, offering four baked flavours with up to 13g of protein per pack." Brands Mon, 03 Aug 2026 13:10:50 GMT https://www.brandtowatch.in/posts/tanishq-festival-of-diamonds-returns-with-a-sparkling-story-featuring-ananya-panday https://www.brandtowatch.in/posts/tanishq-festival-of-diamonds-returns-with-a-sparkling-story-featuring-ananya-panday "Tanishq’s new Festival of Diamonds film shows how natural diamonds can turn ordinary moments into ones filled with joy and wonder." Brands Mon, 03 Aug 2026 12:16:52 GMT https://www.brandtowatch.in/posts/abhishek-bhattacharya-begins-a-new-chapter-as-vice-president-at-madison-world https://www.brandtowatch.in/posts/abhishek-bhattacharya-begins-a-new-chapter-as-vice-president-at-madison-world "The former JioStar executive joins Madison World with over two decades of experience across media, entertainment, and strategic partnerships, strengthening the agency’s leadership team as it pursues its next phase of growth." news Mon, 03 Aug 2026 11:44:09 GMT https://www.brandtowatch.in/posts/from-global-to-local-how-international-brands-win-hearts-by-speaking-the-language-of-culture https://www.brandtowatch.in/posts/from-global-to-local-how-international-brands-win-hearts-by-speaking-the-language-of-culture "Companies that embrace local traditions, tastes, and lifestyles are turning cultural relevance into a powerful driver of brand loyalty and growth." Brands Mon, 03 Aug 2026 08:25:41 GMT https://www.brandtowatch.in/posts/from-melodi-buzz-to-melody-tiramisu-how-parle-turned-a-viral-moment-into-a-marketing-masterclass https://www.brandtowatch.in/posts/from-melodi-buzz-to-melody-tiramisu-how-parle-turned-a-viral-moment-into-a-marketing-masterclass "The limited-edition Blinkit-exclusive launch shows how brands can transform fleeting internet fame into lasting consumer relevance." Brands Mon, 03 Aug 2026 07:12:29 GMT https://www.brandtowatch.in/posts/why-krackjack-still-bets-on-print-in-a-digital-first-era https://www.brandtowatch.in/posts/why-krackjack-still-bets-on-print-in-a-digital-first-era "By launching its latest campaign in print before taking it online, Krackjack demonstrates how traditional and digital media can work together to create stronger brand narratives." Brands Mon, 03 Aug 2026 07:00:53 GMT