Gurugram: BBDO India, part of Omnicom Advertising India, has been appointed as the integrated creative agency partner for LT Foods’ flagship consumer brand, DAAWAT®, in India. The partnership marks a significant step in the brand’s journey as it looks to strengthen its connect with consumers and accelerate its next phase of growth.
Scope of the Integrated Mandate
Under this integrated mandate, BBDO India will lead the brand’s overall creative strategy, mainline advertising, digital, social media and integrated communication initiatives. The account will be managed from BBDO India’s Gurugram office, with the agency working closely with LT Foods to build sharper narratives and create meaningful consumer experiences across multiple platforms.
With this partnership, BBDO India will take on complete brand stewardship responsibilities — from strategic thinking and creative development to execution of integrated campaigns — ensuring a consistent and impactful brand presence across every consumer touchpoint.
Speaking about the collaboration, Ritesh Arora, CEO – India & Far East, LT Foods, said,
“DAAWAT® has been built over decades on the trust and love of millions of consumers. As we enter the next phase of growth, our vision is to strengthen the brand further by creating more relevant, engaging and contemporary narratives. We were looking for a partner who could combine strategic depth with world-class creativity and integrated capabilities, and we are excited to begin this journey with BBDO India.”
Ashutosh Sawhney, Chief Operating Officer, BBDO Group India, added, “LT Foods represents a remarkable legacy of over 70 years in the global FMCG space, and DAAWAT® stands as a brand that has earned immense consumer trust over generations. This partnership presents a tremendous opportunity to create impactful brand stories and unlock new possibilities for growth.”
He further added, “At BBDO Group India, we believe in partnering with brands to build lasting value. By bringing together strategy, creativity and integrated communication capabilities, we look forward to creating stronger consumer connections and driving meaningful business impact for DAAWAT®. Together, we aim to do big things.”
With its global presence spanning more than 85 countries, LT Foods continues to expand its footprint in the consumer food category. Through this collaboration, DAAWAT® aims to enter a new chapter of brand evolution, blending its legacy of trust with fresh, contemporary storytelling for today’s consumers.