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By Watch DeskRead
newsRanabir Bose Joins Aditya Birla Capital as Head of Marketing for NBFC and Brand CoE
"Ranabir Bose joins Aditya Birla Capital as Head - Marketing (NBFC) & Brand CoE after leading marketing at ABSLMF"
By Watch DeskRead
BrandsEdelweiss Mutual Fund’s ‘Don’t Quit, India’ Campaign Celebrates the Power of Perseverance
"The Independence Day campaign turns everyday setbacks into a moving reminder that progress belongs to those who keep going."
By Watch DeskRead
BrandsFlipkart and Netflix Collaborate for New ‘Netflix Fever’ Campaign
"The collaboration brings the excitement of popular Netflix shows into everyday spaces, turning a residential society into a playground for fandom."
By Watch DeskRead
BrandsScotch-Brite No-Dust Broom Brings ‘Single Sweep Magic’ to Everyday Cleaning
"The broom combines Flat Fiber Technology, an ergonomic design, and long-lasting performance to make everyday sweeping easier and more efficient."
By Watch DeskRead
Trending Articles
news
Malay Katariya has joined Advy Biosciences
news
PwC India Appoints Akshita Summan as Director
news
AstroTalk Becomes India’s Newest Unicorn at $1 Billion Without Fresh Funding
Brand
Google Gemini Launches ‘Ab Dost Hai Saath, Khul Ke Karo Baat’ Campaign with Shah Rukh Khan
Brands
Nataraj Gelix Turns a Rainy-Season Homework Disaster into a Detective Story
Brands
Protinex Launches New Campaign ‘Strength Hai Toh Simple Hai’
Brands
Prime Video and Samsung Bring Stories Closer with Galaxy Z Fold8 Featuring Vijay Varma
Brand
L&T Finance Launches ‘Koi Bhi Sapna Hold Mat Karo’ Campaign with Jasprit Bumrah
Brands
Bingo! Mad Angles Uses ‘MMMMM’ to Bring Peace to Everyday Arguments
Brands
redBus’s ‘Freedom Bottle’ Turns an Unspoken Travel Struggle into a Powerful Brand Idea
news
Madison World Appoints Gazal Maheshwari as Vice President
Brand
Sweet on the Outside, Impure Within: Two Brothers India Farms’ New Jaggery Campaign
Brands
Prasuma’s ‘Baaki Sab No No’ Campaign Puts Momo Obsession in the Spotlight
news
Pepperfry Announces Kiara Advani and Sidharth Malhotra as New Brand Ambassadors
Brand
Choose the Original: Sintex Turns Strong Category Recognition into a New Brand Campaign
Brand
Aks-e-Kashmir: Asian Paints’ Tribute to Kashmir Turns 40 Shikaras into Floating Works of Art
Regional
Tanman Brings Ajay Devgn On Board to Highlight Powerful and Affordable Cleaning
Regional
Sanchi Milk Unveils New Packaging to Mark 45 Years of Trust
Technology
Meta Fined ₹500 Crore as Court Flags Social Media’s Impact on Young Users
Brands
Crocs Brings Back ‘Let Them Create’ to Launch the New Echo II Clogs
Technology
When the Rains Arrive, Stories Bloom: 5 Monsoon Campaigns That Captured India's Favourite Season
Technology
Mary Kom Returns as the Face of Nimbus Realty
Brands
From 'Guess the Brand' to Greeting the Rival: Zomato's Newspaper Ads Keep Everyone Talking
Brands
Beyond Words: Dhan Celebrates the Universal Language of Money in India
Technology
Matchy Matchy Skin: Himalaya BabyCare's New Campaign Focuses on Baby Skin pH
Brands
Parenthood Doesn't Mean Losing Yourself: Loopie's Metamorphosis Campaign Tells a Different Story
Brands
Naye Zamane Ki Dhulayi: Ghadi Rapid Wash Gives Bucket Washing a Fresh Identity
news
SharkNinja APAC Brings WPP Media on Board as Integrated Media Partner
Brands
Rainy Days Deserve Stylish Steps: Flite’s New Campaign Stars Ali Fazal
Brands
TBWA’s New Global Identity by DXD Celebrates the Beauty of Imperfection
People & Culture
Doodh Ka Rishta: Why India Will Always Buy Trust Before Milk
People & Culture
How Indian Brands Will Transform by 2030
Brands
Many Hearts, One Onam: Birla Opus Paints Celebrates Togetherness This Onam
Brands
From Setbacks to Success: Niva Bupa’s New Campaign Celebrates the Spirit of Comebacks
Brands
No Hidden Fees, Just Fast Delivery: Amazon Now’s New Campaign Message
news
Z Brings Prashant Shetty on Board as Head, Advertisement Revenue, Broadcast and Digital
Brands
Chai, Gupshup, aur Biskut: Unibic Unveils a New Campaign for Swaadesi Biskut
People & Culture
India's Evolving Laundry Market
People & Culture
India’s Furniture Revolution: The Changing Face of Indian Homes
Brands
Ranveer Singh’s SuperYou Enters Puffed Snacks Category with Protein-Packed Power Puffs
Brands
Tanishq Festival of Diamonds Returns with a Sparkling Story Featuring Ananya Panday
news
Abhishek Bhattacharya Begins a New Chapter as Vice President at Madison World
Brands
Not Just for the Few: How Global Brands Are Reaching Every Corner of India
Brands
From ‘Melodi’ Buzz to Melody Tiramisu: How Parle Turned a Viral Moment into a Marketing Masterclass
Brands
Why KrackJack Still Bets on Print in a Digital-First Era
Brands
Noice’s New Campaign Puts Life’s Everyday Sounds in the Spotlight
news
Honda Cars India Hands the CEO Wheel to Toshiyuki Yanagisawa
Brands
Sochna Padega: Amitabh Bachchan Returns to the Hot Seat as KBC 18 Puts Thinking First
People & Culture
India’s New Travel Mindset: How Travel Is Moving From Destinations to Emotions
Case Studies
Watch of the Month | July
Brands
Veripure Brings Premium Beauty Within Reach, With Urmilla Kanetkar as the Face of Care
Industry Reports
When Commerce Meets Content: Why the Flipkart–Netflix Alliance Is Bigger Than a Loyalty Offer
Industry Reports
Swiggy's Quarter Is About More Than Earnings. It's About Maturity.
Brands
Odonil Expands Its Fragrance Portfolio with New Car Freshener Range
news
BBDO Group India Hands Ankit Singh the Strategy Baton for Its Next Phase of Growth
Brands
Branding Bharat: How Indian States Are Winning Travellers Through Creative Campaigns
Brands
boAt Enters the Kids Segment with New Smartwatch and Headphone Lineup
Brands
Marvel Meets Mobility: BMW iX3 Features in Spider-Man: Brand New Day
Brands
LEGO Builds Mumbai Before Building Its Store: A Beautiful Lesson in Local Brand Storytelling
Features
Yeh Sirf Mint Nahi, MOMINT Hai: Ranveer Singh Named IMPACT MINTS’ First Brand Ambassador for India
news
BBDO India Wins Integrated Creative Mandate for LT Foods’ Flagship Brand DAAWAT
Brands
Wagh Bakri Gives Its SIPZ Campaign an AI Twist
Brands
From Simple Tunes to Lasting Recall: The Ad Music That Defined Iconic Brands
Masterclasses
Funny Indian Television Ads That Still Live Rent-Free in Our Heads
Sports
Beyond IPL: How State Premier League Franchises Are Creating India’s Next Big Sports Branding Economy
Industry Reports
From Utensils to Lifestyle: How India’s Cookware and Homeware Industry Is Entering a New Branding Era
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Brands
BSV’s #FindYourMissingJoy Campaign urges early fertility guidance on World IVF Day
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Brands
Googly Woogly Wooksh’ Is Back! POND’S Revives Its Cult Tagline with Sara Arjun
Creative
Hero Destini’s Epic Sticker Campaign: Turning TOI into a Magical Adventure
Brands
Yakult Redefines Mango Flavour Based on Direct Consumer Feedback
news
Tinder's New Logo Just Slayed Harder Than Your Situationship
Industry Reports
From Boom to Budget Cuts: India’s ₹2 Lakh Crore Ad Industry Adapts to War Shadows and Economic Caution
Technology
Skip It or Guess It: Zomato’s Logo-Free Red Ad Turns 18th Birthday into a Viral Guessing Game
news
The AI Advertising Revolution: How Artificial Intelligence Is Redefining Brands, Agencies and the Future of Creativity
Marketing and News
Marketing News How Bergner wants to make India’s cookware healthy and fashionable
news