Flite has launched a new campaign featuring actor Ali Fazal, who joins brand ambassador Sanya Malhotra to introduce the brand’s Monsoon Buckle Collection. Built around the idea of “Style Ka Naya Andaaz,” the campaign shows that rainy-day footwear can look good and feel comfortable at the same time.
The campaign film starts with a common problem many people face when the rains begin — what to wear on their feet. Ali Fazal offers a simple solution: you don’t have to give up style just because it’s raining. In a light and friendly conversation with Sanya Malhotra, the film presents Flite’s Buckle Collection as footwear made for wet weather that still matches everyday outfits.
Instead of treating monsoon sandals as only practical, the campaign presents them as a fashion choice. The collection offers modern buckle designs that mix current trends with all-day comfort. It encourages people to enjoy the rainy season with confidence rather than seeing it as a time to compromise on looks.
A Fresh Face and a Wider Story
This campaign marks Ali Fazal’s first appearance with Flite. His easy-going screen presence pairs well with Sanya Malhotra’s lively energy, creating a natural and relatable combination that brings the message to life.
Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole-Time Director at Relaxo Footwears, said that today’s consumers use style to express their personality. He explained that the Buckle Collection matches this change by offering modern fashion with everyday comfort, and shared that the brand is happy to welcome Ali Fazal alongside Sanya Malhotra.
The new film is part of a larger series of campaigns that will continue through the festive season, weddings, and Eid. Each one will carry forward the “Style Ka Naya Andaaz” idea. This helps position the Buckle Collection as versatile footwear that works for many occasions throughout the year, not just the monsoon.
With this campaign, Flite is changing the way people think about rainy-day footwear, from something purely functional to a way of expressing personal style.