Aditya Birla Capital has appointed Ranabir Bose as Head – Marketing (NBFC) & Brand CoE, marking a new chapter in his long association with the financial services group. He moves into the role after serving as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF). He relinquished the position at the end of June 2026 as part of his transition to a leadership role within Aditya Birla Capital.
With more than 19 years of experience in marketing and communications, Bose has spent over 15 years with the Aditya Birla Group. Before joining ABSLMF in 2024, he served as Head of Marketing at Aditya Birla Finance, a role he held for nearly eight years.
His career within the group has included leadership roles across brand marketing, communications and financial services. He began his association with the Aditya Birla Group as Chief Manager – Brand Marketing at Birla Sun Life Insurance and has also previously worked with ICICI Prudential and Reliance Capital.
In his new mandate, Bose will lead marketing for the NBFC business while also taking responsibility for the Brand Centre of Excellence. The expanded role brings together his experience across business marketing and broader brand-building functions.
The move also follows a recent leadership transition at Aditya Birla Sun Life Mutual Fund, where Parag Murudkar took over as Head, Marketing effective July 1, 2026, succeeding Bose. Murudkar previously served as Head, Brand, Product and Channel Marketing at Aditya Birla Capital's NBFC business.
Bose's latest appointment reflects a broader internal movement of senior marketing talent within Aditya Birla Capital, while placing an experienced BFSI marketer at the intersection of NBFC marketing and group-level brand building.
With his extensive experience across financial services, marketing strategy, and brand communication, Bose now takes on a wider mandate as Aditya Birla Capital continues to strengthen its marketing and brand capabilities.