Celebrity-backed nutrition brand SuperYou has launched Power Puffs, a new line of protein-rich snacks that aim to deliver taste, convenience, and nutrition in one pack. Founded by actor Ranveer Singh and supported by the team at Think9 Consumer, the brand continues to grow its presence in India’s expanding health and wellness food market.
With Power Puffs, SuperYou steps into the puffed snacks space, a category long filled with more indulgent options. The brand wants to give consumers a snack that offers both a satisfying crunch and a solid dose of protein, meeting the rising demand for healthier choices that still taste good.
Familiar Flavours with a Protein Boost
The range comes in four flavours: Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party. The snacks are baked instead of fried and provide up to 13 grams of protein per pack. They will be sold on e-commerce platforms, quick-commerce apps and in retail stores, making them easy to find. This launch adds to SuperYou’s existing range of better-for-you snacks, which already includes Protein Wafers, Multigrain Protein Chips and Minis. By moving into puffed snacks, the brand is widening its offerings and strengthening its place in the functional snacking market.
Since its start, SuperYou has stood out by mixing celebrity appeal with practical nutrition. Ranveer Singh’s involvement has helped the brand connect with younger consumers, while its products focus on closing India’s protein gap through familiar and easy-to-eat formats. Power Puffs takes that same idea into one of the country’s most popular snack categories. The move matches a wider change in how people eat, as more Indians look for snacks that bring extra nutrition along with flavour and convenience.
As competition grows in the better-for-you food space, more brands are updating traditional snack formats with higher protein and better nutrition. SuperYou’s new range puts the company in a strong position to meet this demand while expanding its product line. The arrival of Power Puffs shows SuperYou’s plan to grow from a protein-focused brand into a wider healthy snacking player. By pairing familiar tastes with a protein-rich offer, the brand aims to make nutritious snacking a simple and enjoyable everyday choice.