SharkNinja APAC has chosen WPP Media as its integrated media partner. The move aims to boost the company’s marketing strength and speed up growth across the Asia-Pacific region. WPP Media will handle media strategy, planning, investment, and performance for SharkNinja’s growing range of household appliance brands.
The company continues to expand across the region with its two main brands — Shark, known for floor care and beauty technology, and Ninja, popular for its innovative kitchen appliances. As competition grows in the home and lifestyle space, SharkNinja wants a more connected and consumer-focused media approach that supports long-term brand growth.
Under this partnership, WPP Media will provide a full range of services including media strategy, planning, buying, data, analytics, and performance marketing. Using its AI tools and connected media system, the agency plans to help SharkNinja reach consumers more effectively across both digital and traditional channels while delivering clear business results.
The collaboration also supports SharkNinja’s goal of building closer relationships with customers in different APAC markets. By combining data insights with integrated media work, the partnership aims to create more personalised experiences and support the company’s expanding product range.
Leadership Views and Future Plans
Arjun Singh, Chief Marketing Officer at SharkNinja APAC, said the company needed a media partner that could match its speed of innovation and growth. He noted that WPP Media’s combined strengths in strategy, expertise, and technology made it a strong fit to help grow the brand’s presence across the region.
Mrunmay Mehta, Managing Director and Country Head - India, SharkNinja, said,
“India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence. We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media’s integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India.”
WPP Media said the appointment shows its ability to bring media, data, technology, and commerce together in one system. The agency aims to help SharkNinja build stronger consumer connections and achieve steady business growth across APAC. This partnership comes as WPP Media expands globally after shifting from GroupM to an AI-powered integrated media company. The network now manages more than $60 billion in yearly media spending and works with major brands in over 80 markets.
For SharkNinja, this is more than a standard agency appointment. As the brand grows across Asia-Pacific, the partnership is expected to improve brand visibility, make marketing more effective, and support the company’s next stage of regional expansion.