Prashant Shetty has been named Head of Advertisement Revenue for Broadcast and Digital at Zee Entertainment Enterprises (Z). In this position, he will oversee advertising revenue generation across the company’s television channels and digital platforms, with an emphasis on unified monetisation approaches, stronger advertiser relationships, and overall business expansion.
Shetty will collaborate with Z’s leadership to unlock greater revenue potential by helping brands capitalise on the combined strength of traditional broadcast and digital media. His responsibilities include creating fresh advertising offerings, nurturing deeper ties with clients, and advancing the organisation’s wider commercial goals.
He brings substantial experience in media sales, revenue oversight, and strategic alliances. Throughout his career, Shetty has demonstrated success in growing businesses, handling major client accounts, and delivering results-oriented solutions within the media and entertainment sector.
The appointment arrives as media firms increasingly integrate their linear TV and digital operations to give advertisers smooth, multi-platform options. With audiences now consuming content across many devices, marketers seek solutions that pair television’s broad reach with digital’s precise targeting and interactive features.
By placing Shetty in charge of advertising revenue for both segments, Z intends to reinforce its monetisation structure and deliver greater value to advertisers. His background in forging commercial partnerships and driving revenue is expected to aid the company’s growth amid a competitive media environment.
This step highlights Z’s ongoing effort to bolster its leadership ranks and develop an adaptable advertising framework that meets the changing demands of brands operating across broadcast and digital channels.