Publication Policies

Brand to Watch operates with complete editorial autonomy. Our newsroom, analysts, and guest contributors make independent decisions regarding story selection, campaign reviews, and critical commentary. Commercial partnerships, advertising sponsorships, and corporate affiliations do not dictate our editorial conclusions or ratings.

Accuracy is fundamental to our reporting. We verify facts, financial numbers, audience metrics, and agency assignments through primary sources, official company filings, and multiple on-the-record confirmations. When unnamed industry sources are cited for developing stories, information is corroborated by at least two independent parties.

When factual errors occur, we correct them promptly, transparently, and noticeably. Substantive corrections include a prominent editor's note detailing what was changed and when. Routine typographical fixes are updated directly. If a story requires a retraction due to unverified claims, we publish a formal retraction notice explaining the circumstances.

All editorial staff and contributing writers are required to disclose any direct commercial, advisory, or personal relationships with companies or agencies they cover. Sponsored content, partner features, and native advertising are explicitly and prominently demarcated with badges such as "Sponsored", "Partner Feature", or "Brand Collaboration".

All published articles, critical analyses, and industry dossiers are conceived, reported, and written with rigorous human oversight and expertise. While automated tools may assist in data processing or transcription, no piece is published without substantive editorial review and human verification. We do not publish unverified AI-hallucinated content.

We honor creative authorship. Whenever reviewing or showcasing commercial work, advertisements, or campaigns, we make every reasonable effort to accurately credit the agency, creative director, copywriter, production house, and client team. All brand assets, stills, and videos are used under fair use principles for journalistic commentary and review.

We welcome vigorous, constructive debate from industry professionals. We moderate comments to ensure discussions remain civil and free from harassment, hate speech, defamation, or commercial spam. Violating accounts may be restricted or permanently banned.

To submit a correction request, provide a press release, or report an editorial concern, contact our editorial board directly at desk@brand2watch.com. All inquiries are reviewed by senior editors in accordance with these standards.