#Branding

"LEGO brings Mumbai’s landmarks, culture and communities into its first Certified Store launch, turning the city into a creative canvas built piece by piece."

Raksha Bandhan campaigns explore the sibling bond through humour, bickering, gifting, reconciliation, and the memories that make the relationship special.

"Spinny brings together 36 artists and 36 states and Union Territories to celebrate India’s diversity through moving automotive art."

"The campaign uses independent laboratory testing to question what goes into everyday dishwashing liquids and encourage consumers to look beyond the label."

"The campaign uses a playful sasur-damaad exchange to give everyday acidity complaints a relatable new vocabulary."

"Flipkart uses an unconventional obituary-style format to promote its Freedom Sale, sparking conversations around humour, attention and advertising boundaries."

"India’s audio market is shifting from specifications and loudness to design, lifestyle, and experiences."

"From a Ramipril-dominated market to a 16-extension franchise, Telma shows the power of long-term brand building."

"Coca-Cola secures branding rights for the Lucknow–New Delhi Tejas Express, turning the train into a moving Sprite brand asset for 83 days."

"The Independence Day campaign turns everyday setbacks into a moving reminder that progress belongs to those who keep going."

"The collaboration brings the excitement of popular Netflix shows into everyday spaces, turning a residential society into a playground for fandom."